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Who do you follow?

Explore: verb

travel in or through (an unfamiliar country or area) in order to learn about or familiarize oneself with it.

merino wool shirts built for your adventures

 

They say the age of exploration ended in 1600. At NOGPS we believe the age of exploration never ended. There has never been a better time, whether it be on skis, motorcycles, or two feet, to experience the feeling of exploration. Exploration is about experiencing something for the first time. Whether it is a great trail, a hidden glade, or sweeping views of an amazing valley, the uncertainty of the journey makes the destination that much more amazing.

WHAT’S UP WITH THE BRAIN?

The brain is trapped by the orbiting GPS satellites; guiding us, telling us where to go, telling us where not to go, eliminating options, caging our mind. Studies have shown that the human hippocampus is actually shrinking. This is the part of the brain responsible for navigation. Fun fact: A shrinking hippocampus has also been shown to cause alzheimers.

Why Merino? High speed, low drag was our motto in the Marines. Bring the minimal amount of gear to safely complete the mission. Whether your journey is a 10 day motorcycle tour, 4 day backcountry ski trip, or day hike followed by beers at the local brewpub, NOGPS Merino wool shirts will guarantee you pack as light as possible.

SAVE THE HIPPOCAMPUS!
MAKE YOUR OWN TRACKS
IT IS NOT ABOUT THE JOURNEY

no gps